Black Friday Only

Go Beyond Incremental in 2026

Most leaders optimize within constraints.
You're about to transform them.

This is the moment you double down on the leadership essentials
that turn good leaders into great ones.

Join Technical Leader's Advantage + Live 2026 Breakthrough Leadership Workshop to set goals that actually move the needle.

Three ways to start. Offer ends November 29, 2025 at midnight PT.

Offer Ends In

Days

Hours

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Three Ways to Start Your Breakthrough

Self-Paced + Workshop

$397

Perfect for leaders who want to sharpen their breakthrough leadership skills

You get:

✓Complete Technical Leader's Advantage self-paced course
✓9 training videos
✓9 practical exercises
✓Career Planning Framework
✓Beyond Incremental Assessment
✓Lifetime access
✓Live 2026 Breakthrough Leadership Workshop Exclusive Black Friday Bonus
Tuesday, December 10, 2025 at 11:30am ET
(recording provided)

Regular Value: $594

Black Friday: $397

You Save: $197

Enroll Now

Premium Coaching + Workshop

$1,497

For leaders who want personalized guidance and accountability

Everything in Self-Paced, plus:

✓3 private coaching sessions tailored to your breakthrough goals (60 mins each)
✓Email Q&A support (90 days of access to Andrea)
✓Personalized Assessment Review Exclusive Black Friday Bonus - Andrea reviews your assessment and identifies your biggest leadership opportunities

Regular Value: $2,191

Black Friday: $1,497

You Save: $694

🔴 4 of 5 spots remaining

Apply for Premium

Most Exclusive

VIP Experience

$2,497

For high-performers who want comprehensive support through 2026

Everything in Premium, plus:

✓6 extended coaching sessions (90 minutes each, not 60) - monthly through June 2026
✓Slack/WhatsApp access for quick questions
✓Personalized 2026 Leadership Development Plan Exclusive Black Friday Bonus A detailed roadmap for performance planning, promotion discussions, and year-long leadership development

Regular Value: $5,341

Black Friday: $2,497

You Save: $2,844

🔴 Only 2 VIP spots available

Apply for VIP

Why This Black Friday Offer Is Different

Breakthrough leadership doesn't happen by accident, it happens when you commit to leading differently.

You're not just saving money.

I'm adding something you've asked for: live access to me to help you set breakthrough goals for 2026.

Most goal-setting workshops help you plan incremental improvements. The 2026 Breakthrough Leadership Workshop helps you identify where to go beyond incremental and transform the constraints that are holding you back.

The course gives you the frameworks. The workshop helps you apply them to YOUR specific context. The coaching (if you choose it) gives you accountability and support as you execute.

Premium and VIP buyers also get a personalized review session where Andrea analyzes your assessment results with you and identifies your biggest leadership gaps and opportunities. This can be a part of your first coaching session or a separate 30 minute call.

What You'll Learn in Technical Leader's Advantage

This course gives Product and Engineering leaders practical frameworks for breakthrough leadership.

Week 1: Lead From Your Actual Strengths

Stop imitating someone else's playbook. Lead from what makes you uniquely effective.

•Passion-Driven Leadership: Identify what drives you and lead from that foundation
•Master Communication and Storytelling: Articulate vision in ways that move people to action
•Continuous Learning: Build the habits that keep you growing

Week 2: Build Teams That Accelerate

High-performing teams don't happen by accident. You architect them.

•Nurture Talent: Develop people without micromanaging
•Set High Bars Without Burnout: Drive results while keeping your team energized
•Define Vision Worth Following: Give your team direction that inspires, not just tasks to complete

Week 3: Navigate Adversity and Build Momentum

Breakthrough leadership means knowing how to recover from setbacks and celebrate progress.

•Transform Adversity: Reframe obstacles as opportunities for breakthrough
•Anchor Progress with Routines: Build systems that compound over time
•Celebrate Strategic Wins: Build momentum through the right kinds of recognition

December 10, 2025

The 2026 Breakthrough Leadership Workshop

90 minutes to set goals that actually move the needle

This isn't generic goal-setting. It's strategy for your specific context.

In this live session, you'll:

→Identify transformation opportunities - Which "constraints" are actually chances to go beyond incremental?
→Map leadership development to business outcomes - Connect your growth as a leader to the results your organization needs
→Build your first 90-day breakthrough milestone - Leave with a concrete plan, not just aspirations
→Get peer input and Q&A with Andrea - Learn from other technical leaders facing similar challenges

Can't make it live? The full recording and workbook will be available within 24 hours.

Why December 10? It gives you time to go through the course before we meet, so you come prepared with your specific context and questions.

When January kicks off, you won't be guessing at goals or reacting to organizational pressure. You'll already have a clear set of breakthrough priorities and the first 90 days mapped with confidence.

Premium Coaching

Premium & VIP Tiers Only

Premium Tier: 3 Private Sessions

✓Tailored to your specific breakthrough goals
✓Email Q&A support (90 days of access to Andrea)
✓Scheduled based on mutual availability after enrollment

Apply for Premium

VIP Tier: 6 Extended Sessions + Ongoing Access

✓6 extended coaching sessions (90 minutes each, not 60) - monthly through June 2026
✓Slack/WhatsApp access for quick questions
✓Personalized 2026 Leadership Development Plan (written)

Apply for VIP

Andrea brings:

•30+ years in product and tech leadership
•Serial entrepreneur with two successful exits
•Co-founder of Plum Analytics (acquired by EBSCO, then Elsevier)
•Former Global VP of Product at Elsevier
•Deep expertise in scaling teams and creating new market categories

Coaching spots are limited to ensure quality. Premium tier: 5 spots. VIP tier: 2 spots.

This Is For You If...

✓You're a Director or VP managing managers and your success now depends on leading through others, not personal execution
✓You're an Engineering or Product Leader navigating the gap between technical excellence and leadership impact
✓You're ready to go beyond incremental improvements and identify where real breakthroughs are possible
✓You want frameworks that work in the real world, not academic theory
✓You're willing to invest in your own development to accelerate your team's performance

This Is NOT For You If...

✗You're looking for quick hacks or shortcuts (breakthrough leadership requires real work)
✗You want someone to tell you exactly what to do (this is about finding YOUR leadership approach)
✗You're not willing to examine what's actually holding you back
✗You're hoping to coast through 2026 doing what you've always done

About Andrea

Andrea Michalek is a Leadership Advisor and Fractional C-level executive (CTO/CPO) who helps Product and Engineering leaders move beyond incremental wins to breakthrough results.

She's a serial entrepreneur with two successful exits, including co-founding Plum Analytics (acquired by EBSCO, then Elsevier) where she pioneered the altmetrics category for evaluating research impact.

As former VP of Product at Elsevier and advisor to dozens of technical leaders, Andrea understands the unique challenges of leading product and engineering teams in high-growth, high-stakes environments.

She's led at every level: developer, CTO, startup CEO, Global 500 VP. She knows what it takes to transform constraints into breakthroughs because she's done it repeatedly.

Now through her Beyond Incremental™ framework, Andrea helps leaders identify where to stop optimizing and start transforming.

What Past Participants Say

"The best leadership reflection I've ever seen, and I've seen a ton. This course made me rethink how I lead."

— Diana E., Startup Co-Founder

"I have had the pleasure of being on a team led by Andrea twice, and both were among the best professional experiences of my career. Andrea has a unique and powerful blend of strong, decisive leadership, combined with genuine empathy and essential humanity that elevates everyone, letting them do their best work."

— George H., Senior Manager, Site Reliability and Infrastructure Platform

"Andrea is a true visionary who excels at developing innovative products and tools to meet customer's needs. She inspires everyone who works with her to build high-quality solutions while fostering a truly collaborative team environment. She is definitely one of the best leaders I have worked for in my career."

— Stephanie F., SVP of Product and Analysis

Frequently Asked Questions

When does the course start?

Immediately after purchase. The course is self-paced with lifetime access. The live workshop is December 10, 2025 at 11:30am ET.

What if I can't attend the live workshop?

The full recording and workshop materials will be available within 24 hours. You'll get the same frameworks and exercises.

How long is the course?

Designed to be completed over 3 weeks (one module per week), with approximately 3-4 hours of total video content plus practical exercises. Most leaders complete it in 2-4 weeks depending on their schedule.

What's the application process for Premium/VIP coaching?

Click "Apply for Premium" or "Apply for VIP" and fill out a brief 3-minute form about your leadership goals. Andrea reviews all applications within 48 hours. The application ensures coaching is a good fit. 90% of serious applicants are accepted. Once accepted, you'll receive payment details and onboarding.

How are coaching sessions scheduled?

Based on your needs and mutual availability. Most participants schedule their first session within 7-14 days of enrollment. Premium tier: 3 sessions over 3-4 months. VIP tier: 6 sessions monthly through June 2026.

Need Manager or Budget Approval?

Many leaders expense this as professional development. Here's a simple copy-and-paste email you can send to your manager:

Hi [Manager name],

I'd like approval to enroll in a leadership development program that directly supports my goals for 2026. The program is designed for technical leaders and is focused on building breakthrough capabilities in communication, team leadership, and execution.

The curriculum aligns with our priorities around developing leaders who can scale teams, improve cross-functional communication, and deliver strategic outcomes. It includes both structured training and hands-on application.

The Black Friday offer runs only through November 29 and includes a live 2026 goal-setting workshop at no additional cost.

Here's the link to the program:
https://beyondincremental.com/offers/black-friday

Please let me know if you need more information.
Thanks,
[Your name]

Why is this offer only available during Black Friday?

The live workshop is exclusive to Black Friday 2025. After November 29, the course is available at regular pricing ($397 self-paced, $1,497 premium coaching) but the workshop won't be offered.

What if this doesn't help me?

We've coached founders, executives, and rising leaders, and we know this material works. If it doesn't help you grow as a leader, just let us know. You'll receive a 100% refund, no questions asked. No hoops. No fine print.